For great reading about SELLING and SALES TECHNIQUES, YPBT suggests…

 

  • The Mackay MBA of Selling in the Real World – Harvey Mackay
  • Jeffrey Gitomer’s Sales Bible & Little Red Book of Selling
  • How to Sell at Prices HIGHER than Your Competitors –Lawrence L. Steinmetz
  • Generational Selling Tactics THAT WORK –Cam Marston
  • How to Become a Rainmaker –Jeffrey J. Fox
  • The Go-Giver & Go-Givers Sell More – Bob Burg and John David Mann

 

BUSINESS MANAGEMENT AND STRATEGIC PLANNING, YPBT suggests…

  • Win –Dr. Frank I. Luntz
  • Mastering the Rockefeller Habits – Verne Harnish
  • Good to Great & Great by Choice – Jim Collins
  • The One Minute Entrepreneur – Ken Blanchard and Don Hutson

 

MARKETING and BRANDING, YPBT suggests…

  • Duct Tape Marketing – John Jantsch
  • All Marketers Tell Stories – Seth Godin
  • The Ultimate Marketing Plan – Daniel S. Kennedy

 

LEADERSHIP AND MANAGEMENT, YPBT suggests…

  • Leadership Secrets of Attila the Hun – Wess Roberts, Ph.D.
  • Lincoln on Leadership – Donald T. Phillips
  • Theodore Roosevelt on Leadership – James M. Strock

 

RECOMMENDED READING

"PEOPLE BUY FROM PEOPLE WHO THEY LIKE, TRUST, AND WITH WHOM IT IS CONVENIENT TO DO BUSINESS"

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